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Other agencies’ exclusivity contracts

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Because of the whole situation with DBSK, some news sites have gone and done their own investigative reporting to see how well the other top acts fared in their exclusivity contracts.

SM Ent : 6-13 years
JYP : 7 years
YG : 5 years
DSP : 5-7 years

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Yoona of SNSD is the only one of the 9 girls who is contracted at 13 years. The reason: she’s been taking acting lessons since she was a child and has shown she can multi-task. “In YoonA’s case it’s due to the fact that she is not contracted as just a singer but as an actress as well.” said a SM representative.

SS501 is contracted for 5 years where as, KARA, is contracted for 7 years.  The reason? Girls are easier to market than males. Although an industry expert says, “Though top groups like TVXQ are omitted from this format, but typically girl groups that have the possibility of venturing into commercials, acting, and modeling tend to have contracts written out that are slightly longer than their male counter parts. It seems the younger they are the better that chances this will happen.”

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In my opinion, girls are just easier to market. If a female fails at selling records, they can easily put out a photobook, model, act in CM/dramas, etc. It’s easier to sell the female face and body than a male’s. It’s a proven fact in Japan and I’m sure it’s proven in Korea and Taiwan.

Some may say 13 years is a long time, while it is, if they start off young, they’re usually out of it in their early 20’s or so.  But if you entered in your teens, I can see where it sounded good “at the time”, but to be done with it in your mid 20’s just sounds like jail.

source: NOWNews

Filed under: Drama, Entertainment, gossip, Issues, JYP Entertainment, K-Pop, Korea, Korean Entertainment, News, Scandalous, SM entertainment, YG entertainment, , , , , , , , , , , ,